Ha Long Bay 03/07-04/07 2025


 

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How can clothing brands buck the trend and thrive towards the sun?

In October this year, the Chinese version of "ZARA" La Chapelle's Q3 financial report showed revenue of 5.757 billion yuan, a year-on-year decrease of 7.16%. From a profit of more than 200 million yuan in Q3 last year, to a direct loss of more than 800 million yuan in Q3 this year. Earlier data disclosure showed that the equity pledge ratio of Xing Jiaxing, the actual controller of La Chapelle, was close to 100%. Behind the actual controller's pledge and liquidation was the fact that La Chapelle's stock price was only 1/6, and 2,400 stores were closed in the first half of 2019. Judging from the 2019 Q3 financial report, it has become a fact that La Chapelle has gone from profit to loss.

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